In today’s competitive market, the key to securing bookings lies in understanding the distinct preferences of different customer segments.
For those seeking value, Price is the primary driver. Offering competitive rates and attractive deals can significantly boost bookings among budget-conscious travellers. Best Practice is to offer a price range; lower price for LTR and higher price for STR (90 days)
On the other hand, for those in search of luxury accommodations, Location and Amenities are paramount. Prime locations with easy access to popular attractions, coupled with high-end amenities such as spa, gym, rooftop amenity and easy access to local dining, and shopping, can attract discerning guests willing to pay a premium.
By tailoring offerings to meet these specific needs, businesses can effectively capture a broader audience and enhance their booking rates.
Location, location, Location!
For instance, a property located in the heart of the city provides easy access to cultural landmarks, shopping districts, and dining options, which can be a major draw for business travellers.
Moreover, the surrounding environment and neighbourhood can also influence a guest’s perception of safety and overall experience. A well-located property in a vibrant, safe, and accessible area can enhance the guest’s stay, leading to positive reviews and repeat bookings an referrals.
Proximity to some of the major head offices here in the city would be paramount for those without a vehicle, perhaps, just starting a new job.
By effectively communicating these unique location-based advantages, properties can differentiate themselves from competitors and attract a diverse range of guests.