Marketing Trends

Maximize Bookings

the Current Market

In today’s competitive market, the key to securing bookings lies in understanding the distinct preferences of different customer segments.

  • For those seeking value, Price is the primary driver. Offering competitive rates and attractive deals can significantly boost bookings among budget-conscious travellers. Best Practice is to offer a price range; lower price for LTR and higher price for STR (90 days)
  • On the other hand, for those in search of luxury accommodations, Location and Amenities are paramount. Prime locations with easy access to popular attractions, coupled with high-end amenities such as spa, gym, rooftop amenity and easy access to local dining, and shopping, can attract discerning guests willing to pay a premium.
  • By tailoring offerings to meet these specific needs, businesses can effectively capture a broader audience and enhance their booking rates.

Location, location, Location!

  • For instance, a property located in the heart of the city provides easy access to cultural landmarks, shopping districts, and dining options, which can be a major draw for business travellers. 
  • Moreover, the surrounding environment and neighbourhood can also influence a guest’s perception of safety and overall experience. A well-located property in a vibrant, safe, and accessible area can enhance the guest’s stay, leading to positive reviews and repeat bookings an referrals.
  • Proximity to some of the major head offices here in the city would be paramount for those without a vehicle, perhaps, just starting a new job.

By effectively communicating these unique location-based advantages, properties can differentiate themselves from competitors and attract a diverse range of guests.