Attracting the executive sector

Location, Location

The perfect location more than offsets a premium rent. Better to pay extra and rent with parking to be able to walk to work than to have to commute and look for paid parking downtown. Most parkades have a wait list for monthly parking stalls. Downtown Victoria is becoming more and more car negative. Buy a condo in a downtown location.

Value & Price

Today’s renter is looking for value and price. There is a big difference between the two and once a great value is perceived then the price is pretty much justified. Value can be subjective but includes the location, amount of living space you get and additional amenities.

Safety & Security

A safe environment is a powerful motivator for great tenants. If you’re worried that your car or home is going to be broken into, it can be hard to sleep at night. Choose properties in secure buildings and preferably away from local riff-raff and red zoned areas of the city.

Parking & Appliances

Even in this urban world of easy cycling and bike lanes people still want parking. Street parking is better than nothing but designated and secure  parking is best.

In-suite washer-dryer and dishwashers are must have’s. Full size appliances are best and tend to hold up with long term use.


Renters love amenities. That could mean the building has a gym or pool or the property is near a rec center. It could also mean that all or most of the amenities are included. That’s a big bonus for renters of furnished properties staying short or mid-term. Don’t overlook storage as an amenity. Never the top of mind until needed, storage provides the easing up of space where suitcases, books and memorabilia can be stored.

Providing these comforts and amenities for the tenant that you care about the property and about the comfort of tenants, which is always a major concern.

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